The titles of your posts are very important. They are essentially headlines.
Not only can they “grab” people and entice them to read, but they can also generate search engine traffic, and an incredible amount of Internet traffic, including for blogs, is driven by search engines. Many blogging platforms also use the blog title to help generate the filename they store the post in, making it even more important to search engines as they consider file names in their rankings.
Great titles are different online versus offline. For example, “Look Better Naked” is an interesting title. The local health club is using it in their advertising. Hey, fit people look better naked. I think it’s brilliant – offline.
Online, it has problems. It both contains no “keywords” or “key phrases,” things people would search on when looking for a health club, and it’s too generic. People might look because it’s cute and sexy, but it doesn’t particularly appeal to someone looking for a health club, and it won’t help get search engine traffic.
Let’s improve it by adding keywords. The follow two titles are infinitely better: Exercise – Look Better Naked Health clubs help you “Look Better Naked” So what keyword is best, “exercise,” “health club,” or something else?
There are simple tools that will help you out. I like the free Google AdWords Keyword Tool. Other keyword tools include the well-regarded wordtracker.com which has a free trial available.
The keyword selector tool tells you roughly how many times a term has been searched on in search engines in the past month. It’s the relative numbers that matter.
exercise has been searched on 6,120,000 times in the previous month health club has been searched on 301,000 times gym has been searched on 5,000,000 times world gym has been searched on 60,500 times Since this happens to be a “World Gym,” and that phrase includes “gym,” I’m going to pick “World Gym” and the final title is “World Gym – Look Better Naked.”
No it’s not exact science! “Health clubs help you Look Better Naked” would be fine as well.
In the post, include the other keywords and phrases as well to please the search engines and help people find your no-doubt great content. Make sure you include them in a natural way – i.e., write for the reader, not the search engines. Do not write something like the following garbage. People, and the increasingly intelligent search engines, will hate it!
“Health clubs and gyms are great for exercise to look better naked. Everyone should exercise in a health club or gym. Give a health club or gym membership as a present to a loved one. I love to exercise in health clubs and gyms because I love exercising in health clubs and gyms . . .”
A couple of hints:
Keywords at the beginning of a title are better than keywords at the end of a title. Put keywords early in the post. Don’t obsess over this!
Yes, I know, that was three hints. My three year old Amelia told me today that a couple was three, and who am I to argue?