Even the best writers occasionally get lost when searching for new topics to write about. The daunting task of coming up with fresh ideas can be especially intimidating to an inexperienced writer.
Fortunately, there are several good strategies that we can use to help us to create interesting and attention grabbing content for blogs, articles, and websites. Strategy number one is to start with a broad topic and think of subtopics related to it.
Let’s take a topic like dogs for instance. We could write about different breeds of dogs, how to properly care for a dog, common health problems of dogs, comparing brands of dog food, how to raise a puppy, how to discipline and train a dog, pure bred dogs vs. mixed breed dogs, etc.
As you can see, a broad topic can easily be broken down into subtopics. In addition to this, each subtopic contains within it the seeds of more subtopics. For example, the subtopic of “common health problems of dogs” can be further broken down into health problems that commonly plague each individual breed of dog.
As you can see, we’ve taken one subtopic and used it to create more subtopics. With some thought, you can come up with literally hundreds or even thousands of subtopics. This strategy also works very well when creating content that is search engine optimized for long-tailed keywords.
Search engines display lists of websites that appear on their search results pages based on keywords or keyword phrases used by a person searching for information. Long-tailed keywords are more specific and detailed than broad keywords.
For example, if someone is searching for cars, he/she may use the keyword “convertible car” which is somewhat specific but is still rather broad. To be more specific, he/she can type in the keyword phrase “Cherry Red Ford Mustang Convertible”.
By doing keyword research (with online tools such as Keyword Discovery or Google Adwords Keyword Tool), you can find very detailed long-tailed keyword phrases that match the subtopics that you come up with. An added bonus is the fact that you will also gain knowledge of the words and phrases used by your target audience when they are searching for very specific information on the internet. This becomes invaluable information if you are trying to market a product or service online.
Strategy number two is to create top 10 lists of items or people. Many people love reading these lists. Examples include the following: Top 10 Most Fuel Efficient Cars, Top 10 Greatest Athletes of the past decade, Top 10 Action Movies of all time, Top 10 Ways to Make Money Online, Top 10 Ways to Get out of Debt, etc.
Strategy number three is to ask friends and relatives for ideas and topics. They may think of some things that you may have missed. Don’t underestimate the ideas they provide you with. Some may sound good while some may not. In any case, write them all down and then pick out the best ones.
Strategy number four is to put a new spin on an old topic. You can take a topic or idea that you or someone else has already written about and write something new about it or present the topic in a way that no one else has done yet.
Every individual person has his/her own way of looking at any issue, problem, or topic of interest. This gives you an opportunity to flex your creativity muscles and add your own unique perspective to the topic.
Strategy number five is the simplest of all. Take a break a break from straining your mind for ideas and get some rest. Sometimes thinking too hard actually keeps the answers we seek from presenting themselves in our minds.
If we take a mental break, oftentimes the new ideas and topics we are searching for will spontaneously pop up in our minds. This usually happens when we are busy thinking about or doing something else. By using these simple tips, you can create endless ideas and topics to write about.