Are you serious about building a popular blog? Want your site to stand out from all the rest? There are numerous ways in which we can structure our blog for the search engines, and endless options we can select to advertise products or services. What we need to concern ourselves with is FIRST getting visitors to our blog site and then getting them to keep returning.
With all the courses offered on how to deal with the technical aspects of blogging we often times overlook the 3 distinct areas that help create and sustain popular blogs: the right niche, good content, and uniqueness.
Let’s examine these 3 areas to better understand their importance in establishing the foundation for a successful Blog.
1. Niche Selection
This is the starting point for any blog. Selecting your topic on which you are to blog about is crucial being if there isn’t enough interest in the subject to begin with you can assume your blogging success will be minimal at best.
Research is an area where you can’t necessarily spend too much time. The probability of your blogging success will be based upon how accurate your research is. Determining the popularity of your subject is crucial. Selecting an overly popular subject will increase your competition which means working harder for smaller profits. Ideally you want to focus on a subject that has a good demand (around 75,000 per month on Google) and preferably a subject you have an interest in since this will make your work seem more like fun and less like work.
2. Maintaining Quality Content
Once you have your blog up and running you should be utilizing various methods to attract visitors. Here is where you want to make your visitors appreciate your blog site. Posting good quality content regularly will pay you dividends from a higher rate of readers returning to your blog. Your content should be useful, entertaining, or interesting for your readers.
Soon your site will benefit from additional traffic due to referrals from your current subscribers. This increase in traffic will in turn be noticed by the search engines who’ll reward your blog with a higher ranking in the results when people are looking for information related to your niche.
In a word this is what will make your blog stand out from the others. Your uniqueness in tone, presentation, humor, color schemes, or possibly layout will identify your blogging platform as distinctly you. The use of audio, video, pictures, or perhaps caricatures will lend more distinction to your blog site. Don’t be afraid to let your personality show. You have a global audience at your fingertips, take advantage of it.
In building a popular blog we always need to keep in mind the more human aspects of blogging itself. Don’t get so caught up in the technical aspects that you lose sight of this. Remember we’re writing to inform, entertain, or appeal to flesh and blood readers and not machines.